Passion Fruit!

Vrinda Vasavada's Blog

Live Life in Color: The Importance of Color in Design!

on June 27, 2014

Objective: Understanding the importance of choosing good colors when designing a webpage!

References: Robin William’s The Non-Designer’s Design Book, Chapter 7

Although everyone has different opinions on what colors “match” or look good together, there are some basic principles when picking colors. The basics (primary colors, secondary colors, complementary colors) are followed by the more detailed ones (triads, split complement, analogous). Here are some examples:

primary colorssecondary colorstertiary colorsanalogous colorsAdditionally, CMYK refers to print colors while RGB refers to web colors. More to follow on tints and shades!

Smile and wave, Vrinda Vasavada 🙂


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